Around the world, there are 1.3 billion Messenger users. By 2021, it is projected that Facebook Messenger will have 2.4 billion active users. On Facebook Messenger, more than 20 billion conversations are exchanged between companies and users each month, according to the company.
On Messenger, there are more than 300,000 bots that are now in use. Facebook Messenger is one of the most popular chat systems in the United States, with more than 2 million monthly downloads, according to the company.
In 2018, over 126 million smartphone users in the United States visited Messenger. Messenger marketing has a 70% higher open rate than email marketing, according to the study. All these stats tell that the Facebook Messenger app is a hit, either commercially or personally.
Facebook said on Friday that audio and video conversations on Messenger will now be encrypted from beginning to finish, providing another layer of privacy to the company’s extensively used communications tool. WhatsApp and Messenger, both owned by Facebook, already provide end-to-end encryption for personal text messages exchanged between users.
The social media company has been steadily expanding its range of messaging services to include audio and video capabilities. In the last year, as individuals tried to remain in contact electronically throughout the coronavirus epidemic, these characteristics have grown in popularity.
Menlo Park, a California-based social media company, explained the encryption technique in a weblog.
“The content of your texts and calls is secured from the time they leave your smartphone until they reach the receiver’s device,” the site said. Facebook also intends to offer end-to-end encryption for one-on-one chats on Instagram.
Facebook Blog Post details give more clarity
According to a Facebook blog post, “we’ll also launch a limited test with adults in certain regions that allows them to opt-in to end-to-end encrypted messages and calls for one-on-one chats on Instagram,” as well as a test of the security feature on Messenger’s group chats in the coming weeks, Facebook said.
To provide users greater control over the disappearing messages function on Messenger, Facebook has expanded the number of choices available. After setting a timeframe ranging from 5 seconds to 24 hours, users will be able to delete messages from the recipient’s device. This feature will be available in the next few months.
Messenger as a standalone messaging app
To differentiate the messaging feature from the main Facebook app, Facebook has split the two apps and made them available for download separately. The only information required for registration is a name and a phone number. These changes are welcome news for individuals who do not want to establish a Facebook profile to communicate with their friends through Messenger. In addition to Android smartphones, the option is also accessible for iOS devices.
Messenger is highly recommended for Marketing
Organic postings in Facebook’s News Feed get 0-2 percent exposure and no more than a 2% click-through rate. Messenger’s results are in another league altogether.
Messenger advertisements function by redirecting the conversation. In contrast, Facebook advertisements often direct prospects to the brand’s website, where you hope to engage them. Switching to Messenger advertising (or click-to-Messenger ads) directs consumers to a bot conversation. The advertisements on Facebook all look the same; they simply use Messenger bots from engagement to lead generation to conversion.
Facebook Messenger Analyzer
An Analyzer is a tool that enables users to examine the statistics of their Facebook Messenger chats in real-time.
Messenger Analyzer requires users to first download their Facebook Messenger data folder and then give Messenger Analyzer a local file path to the downloaded folder. Following that, the program provides many kinds of analysis. Two of its most important choices are as follows:
Friends are ranked according to how much time you have spent talking with them.
Chat groups are ranked based on how active their members are (measured by total length in characters)
Lots of new things discovered about Messenger, now you can share the details with your friends and family as Messenger is not only just for personal conversation, but it is now a Marketing tool for businesses also.
Edward Lewis is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, Davis has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.